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Web-Based Survey Techniques (2006) / Chapter Skim
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Summary
Pages 1-2

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
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From page 1...
... The synthesis also describes successful practices of web-based surveys and research, with a particular emphasis on understanding the strengths and limitations of all survey methods. Because different survey methods have different levels and types of survey error, a section of the report discusses how to best conduct a study using multiple survey methods to optimize the strengths of each survey method while mitigating their limitations.
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From page 2...
... • Attempt to collect databases of e-mails from customers and potential customers to use as a sampling source for research. • Apply web-based survey methods in a multi-method survey environment to improve response rates by providing response alternatives and to enable the transit researcher to gain the benefits of web-based survey data and techniques.
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