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Web-Based Survey Techniques (2006) / Chapter Skim
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Chapter Five - Technology
Pages 34-37

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From page 34...
... Nor can stated preference surveys for mode choice studies be produced effectively using less expensive online survey services, although there is much more expensive software that does allow for advanced online mode choice surveys to be created. Features such as online geocoding and linking transit schedules are typically not incorporated into these surveys.
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From page 35...
... weighting schemes as part of the study May provide advanced data validation; i.e., trip lengths in time and distance May provide online geocoding Provides advanced longitudinal survey capabilities, such as presenting respondents with the option to simply confirm previous answers from previous waves of a longitudinal survey May provide ability to search open-end answers in database in real time May provide ability to link transit schedules and maps of systems Hosts survey on its own servers Can develop password scheme to screen out multiple answers per respondent Can see results live Provides clean, validated dataset Will provide data in format require by agency TABLE 8 ADVANTAGES AND DISADVANTAGES OF VARIOUS WEB-BASED SURVEY DEVELOPMENT METHODS (continued on next page)
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From page 36...
... Some examples include: Easy to use for simple questionnaires Limited flexibility in questionnaires by templates used to create them Allows recruit by e-mail or web link Limited ability to display graphics/logos on survey pages Agency can "get their feet wet" and try out new technology May require software downloads Can see results live Must program survey oneself May provide managed list of opt-in survey respondents Must devise own data validation No need to involve information technology (IT) department Must create own logic scheme SurveyMonkey Zoomerang Infopoll SurveyCrafter SuperSurvey Perseus Hosts survey on its own servers Must create own survey screens Cannot create stated preference surveys Cannot longitudinally track respondents over time Cannot provide advanced data validation Develop/program/host inhouse Dependent on in-house expertise Dependent on in-house expertise Complete control Significant work to produce complex surveys Can develop complex, highly customized questionnaires May require a high learning curve Can integrate directly to other in-house systems (such as agency website, database, etc.)
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From page 37...
... It is important for the transit researcher to understand the benefits and costs of different broad technology decisions first. Transit researchers need to understand what they want out of their research plans and this understanding will drive their decisions about which of the three types of technology methods described earlier they should be pursuing.
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Key Terms

  • online survey
  • survey service
  • development methods
  • transit researchers
  • develop complex

  • highly customized
  • hosts survey
  • longitudinal survey
  • survey services
  • create own

  • web link
  • online geocoding
  • survey instruments
  • provide ability
  • transit researcher

  • sampling plans
  • results live
  • data validation
  • own servers
  • mode choice

  • survey unless
  • online mode
  • program survey
  • provides advanced
  • provide advanced

  • using online
  • survey indicated
  • survey creation
  • technology methods
  • survey oneself


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