Airports and the Newest Generation of General Aviation Aircraft, Volume 2: Guidebook (2009) / Chapter Skim
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Pages 57-64
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6.1 Introduction New generation GA aircraft provide both opportunities and challenges for airport operators in community outreach. The press generated by these aircraft has raised the awareness of GA.
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Table 6-2 identifies potential discussion points to include in the message to inform the community about 58 Airports and the Newest Generation of General Aviation Aircraft Key Community Outreach Questions What do people outside the airport fence know about the airport? Do they even know it is there?
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Community Outreach 59 the transportation and economic development asset that the airport represents. These points can be tailored to discuss new generation aircraft that may use the airport, or they can be broadened to cover the airport at large, depending on the audience.
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• Visit editors or reporters and get to know these individuals -- establish a relationship, introduce them to the airport, and be sure to have relevant information available. 60 Airports and the Newest Generation of General Aviation Aircraft elpmaxEdohteM Attend Meetings Planning Commission, Zoning Board Make Presentations Formal and informal presentations to the Planning Commission and Zoning Board Personal Meetings Meetings with elected officials and/or the media Invite them to the airport, and keep them informed Be a resource for them to respond to constituents or readers/viewers Generate interest in the airport Give Interviews Local newspapers, radio stations, and TV stations Handouts Brochures, pamphlets, flyers, etc.
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• Establish credibility -- be honest and accurate, do not dodge controversy, avoid "no comment" responses, and return phone calls or emails promptly (remember that emails may become public)
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For example, the Boca Raton Airport Authority in Florida has a Noise Abatement Program designed to mitigate aircraft noise and educate the public on the procedures used to operate a noise-sensitive airport. Through 62 Airports and the Newest Generation of General Aviation Aircraft Hosting an Event The Indianapolis Airport Authority took advantage of a relationship with an Eclipse 500 VLJ owner and invited him to fly the aircraft to a reliever airport for a luncheon event.
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this program, average noise levels have been compiled to use as an educational tool. Figure 6-1 (a page from a presentation made by the Authority)
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64 Airports and the Newest Generation of General Aviation Aircraft
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