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Pages 10-11

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From page 10...
... LITERATURE REVIEW The focus of the literature review was actual rural transit and rural intercity service innovations; however, other documents that may not be innovation-specific were reviewed in an attempt to find additional innovative approaches. The following sources were canvassed to identify relevant reports and other published materials: • TCRP • FTA • CTAA • American Bus Association • Easter Seals -- Project ACTION • University research centers • Other peer-reviewed transit research • The consultant's prior work on public transit innovation.
From page 11...
... The study identifies a number of successful and innovative marketing/attitude activities in the private sector and explains how these approaches can be applied for transit, including rural transit. TCRP Report 140: A Guide for Planning and Operating Flexible Public Transportation Services (11)


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