Wood in Our Future: The Role of Life-Cycle Analysis Proceedings of a Symposium (1997) / Chapter Skim
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CONSUMER ACCEPTANCE OF ENVIRONMENTAL LABELING ON WOOD PRODUCTS
CONSUMER ACCEPTANCE OF ENVIRONMENTAL LABELING ON WOOD PRODUCTS
Pages 69-76
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From page 69... ...
CONSUMER RESEARCH Research conducted during the past decade has shown that consumers are interested in receiving accurate, accessible environmental information on product labels but that they are skeptical about environmental claims. Studies also indicate increased consumer acceptance of environmental claims that have been independently verified by a credible, scientific source.
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From page 70... ...
Surveys conducted in the forest products industry have noted similar findings. In 1992, the Western Wood Products Association conducted a survey of building industry wholesalers, retailers, and professionals.
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From page 71... ...
For example, the Eco-Profile label can be used to inform consumers about the specific environmental effects of wood used as a structural building material. FOREST CONSERVATION PROGRAM The SCS Forest Conservation Program evaluation is structured around three elements that encompass technically sound and socially responsible forest stewardship: timber resource sustainability, forest ecosystem maintenance, and financial and socioeconomic considerations.
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From page 72... ...
The forest management audit process defines areas of management strength and deficiency, establishes baseline performance, and delineates where companies can make environmental improvements. The weighting of evaluation criteria in importance and the selection of performance indicators are based on site-specific conditions and allow for regionalization in the programmatic analysis.
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From page 73... ...
These successes extend to secondary manufacturers and retailers of certified forest products, and they cut across all market segments for wood products from home center retailers and commodity dealers, to architecture and design firms, to value-added product manufacturers. The Collins Pine Company, headquartered in Portland, Oregon, directly attributes to certification sales increases of 25 percent to retailers, 22 percent to furniture manufacturers, and 3-4 percent to commodity dealers.
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From page 74... ...
Wood products evaluated under this program would be labeled for particular applications, such as use as structural building materials. Certified Eco-Profile labeling has been recognized within ISO as a unique approach that is now being standardized as a Type III label.
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From page 75... ...
CONSUMER ACCEPTANCE OF ENVIRONMENTAL LABELING Brand name and description of product. ~ FIGURE 8-2 Eco-Profile label.
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From page 76... ...
1993. "Building Products and the Environment: A Series of Surveys Measuring Marketplace Environmental Concerns and Perceptions Regarding Wood Products Selection and Use." Portland, OR.
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