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New Strategies for New Challenges Corporate Innovation in the United States and Japan (1999) / Chapter Skim
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Pages 17-17

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From page 17...
... firms in several industries have recovered some of the market share lost to Japan in the 1980S.6 In attempting to understand the changes in corporate innovation outlined in this chapter, it is important to keep in mind the effects of global partnering and the transnational nature of today's markets. The different approaches used by various alliances have broad implications for corporate innovation strategy.
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Key Terms

  • corporate innovation
  • business culture
  • japanese companies
  • engineering indicators
  • similar approaches

  • innovation strategy
  • japanese industry
  • broad implications
  • active equity
  • capital markets

  • companies appear
  • culture supports
  • technological parity
  • global partnering
  • innovation outlined

  • economic conditions


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