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New Strategies for New Challenges Corporate Innovation in the United States and Japan (1999) / Chapter Skim
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Pages 18-18

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From page 18...
... For example, GE businesses in 1994 accounted for roughly 50 percent of the funding for corporate R&D, whereas in 1986 they accounted for less than a quarter. Focus on Improving Productivity intense competition has driven corporate managements in both nations to heightened efforts to increase productivity, match R&D to market needs, shorten product cycles, and seek to identify and optimize each firm's competitive advantage.
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Key Terms

  • corporate innovation
  • business culture
  • core competence
  • japanese companies
  • corporate control

  • intense competition
  • innovation strategy
  • japanese industry
  • product cycles
  • established firms

  • increase productivity
  • deliver value
  • industry compared
  • reported increasing
  • corporate managements

  • shorten product
  • computing technology
  • competitive advantage
  • useful explanation
  • companies reported

  • competence approach
  • innovation management
  • business units
  • own businesses
  • low level


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