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New Strategies for New Challenges Corporate Innovation in the United States and Japan (1999) / Chapter Skim
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Pages 39-39

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From page 39...
... This chapter introduces key methodologies that figured prominently in the discussions. DEMAND ARTICULATION One framework for comprehending the demand aspect of R&D is demand articulation, in which product development challenges at the component and systems levels are addressed in an integrated manners Industry practitioners and academic experts on innovation have long observed the key role played by the demand side in the successful development of new technologies and implementation in specific products.4 Demand articulation represents an attempt to systematize these insights into a comprehensive model.
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Key Terms

  • demand articulation
  • joint task


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