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The Positive Sum Strategy Harnessing Technology for Economic Growth (1986) / Chapter Skim
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Impact of Entrepeneurship and Innovation on the Distribution of Personal Computers
Pages 437-440

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From page 437...
... Second, standardization of products will mean slower growth for new high technology companies that have failed to recognize that there is indeed a standard in the industry today. Changes in the method of product distribution are having and will have a major effect on the computer and electronics high technology industries, particularly in the United States.
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From page 438...
... Businessland, for example, can carry personal computer product lines from only, perhaps, three manufacturers and a limited number of software and peripheral products. Many entrepreneurial, high technology companies are going to lack shelf space in the future.
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From page 439...
... Major computer manufacturers in the United States have given up billion-dollar markets because they did not recognize early enough that there was a standard and did not build products to meet that standard. They were building products for engineers and designing products with features for a very small segment of the market, while the major part of the market was not being listened to.
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Key Terms

  • major effect
  • electronic business
  • personal computer
  • personal computers
  • technology companies

  • ibm personal
  • business equipment
  • business marketplace
  • slower growth
  • sales force

  • disk drives
  • distribution channels
  • retail distribution
  • viable competitor
  • peripheral products

  • business market
  • electronic workstations
  • technological growth
  • computer manufacturers
  • product distribution

  • independent businesspeople
  • develop compatible
  • qualified distribution
  • short period
  • performance advantages

  • units sold
  • particularly companies
  • build products
  • shelf space
  • business community


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