Information Systems and the Environment (2001) / Chapter Skim
Currently Skimming:
Internet Global Environmental Information Sharing
Internet Global Environmental Information Sharing
Pages 185-194
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From page 185... ...
The economics of mass media require that the information to be shared be carefully selected. The selection process usually is based on what will generate the greatest reader, listener, and watcher response either the sensational and the scandalous (ideally delivered before other competing media outlets)
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From page 186... ...
Like the print media, however, there are limits on the level of participation, based on available time rather than available space. In the case of radio and television call-in talk shows, the time slot of the show precipitates an inverse relationship between the number of participants and the time available for each one to participate, thereby eliminating dialog that requires longer discourse.
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From page 187... ...
The call-in survey form of interactivity circumvents the problem of time limitations by tallying simple yes, no, and undecided responses. This allows a greater number of participants in each show, but the limited response options constrain the expression of subtle or nuanced positions.
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From page 188... ...
The Internet, however, enables almost anyone to be a publisher as well, adding his or her voice to the global conversation. The increasing commercial use of the Internet notwithstanding, there are many niches (provided by educational and public institutions as well as nonprofit organizations)
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From page 189... ...
response to information about critical global environmental problems such as degradation of rain forests, famines, global warming, disease, ozone depletion, and other issues that benefit from the active participation of media consumers in generating and acting on solutions. Dualistic Effect of the Internet Concern about the quality of information available through the Internet revolves around the veracity of the information that customers receive.
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From page 190... ...
Rumors abounded that the stock would shortly return to its initial offering price of $2. The reaction from private investors was not to dump the stock; quite to the contrary, in metropolitan centers across the United States, private investors began polling their local computer stores about their current stock and their backlogged orders of Iomega disk drives.
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From page 191... ...
A startup company could use the Internet to research other companies' progressive labor policies, materials, and methods used in sustainable business practices and find contact information for socially responsible vendors. In addition, the company could make its products and services available to a global base of customers through the Internet at a fraction of the cost of conventional advertising and promotion.
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From page 192... ...
is an area of the EnviroLink Web site that is targeted at a specific audience: businesses that follow socially responsible business practices and people interested in purchasing services and products that are made by these companies. The companies highlighted in the SBN produce items made from recycled materials, and promote organic farming practices, alternative energy sources, energy conservation, and other green products and technologies.
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From page 193... ...
Examples of Global Information Sharing Individuals, businesses, and groups everywhere in the world have used the EnviroLink Network to share information. For example, a story on Royal Dutch Shell's operations in Nigeria originally ran on the EnviroLink News Service content area of the EnviroLink Web site before being picked up and reprinted in an environmental newsletter in Latvia.
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From page 194... ...
The EnviroLink Network is a working example of the new many-to-many information-shanng model. Constructed from the ground up, rather than as a hierarchy imposed from the top down, EnviroLink provides the opportunity for a global dialog in which everyone is a potential participant, able to contribute information, to listen, and to support the venue for the conversation.
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