The Competitive Status of the U.S. Civil Aviation Manufacturing Industry A Study of the Influences of Technology in Determining International Industrial Competitive Advantage (1985) / Chapter Skim
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Pages 58-60
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From page 58... ...
Although in general a weaker dollar would no doubt be advantageous, two factors limit its effect. Most important is the commitment of foreign governments, and especially Airbus Industrie, to establish a position in world markets.
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From page 59... ...
Any loss of aircraft performance or late aircraft delivery could reduce market share, precluding financial success. An example of such a risk was the desire to achieve the weight saving and efficiency afforded by composite materials on the fan of the Rolls Royce RB-211 for the Lockheed L-1011.
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From page 60... ...
In many respects the aviation industry is encountering, in magnified form, growing public requirements for utmost safety in all products. Members of the Airbus Industrie consortium have stated that they place great emphasis on the risk associated with airplane development and manufacture.
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