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Marketing Transit Services to Business (1998) / Chapter Skim
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Chapter 10
Pages 201-210

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 201...
... 8 McKenna, Regis, Relationship Marketing, Successful Strategies for the Age of the Customer, "Chapter 1: Marketing is Everything," Ad~iison-Wesley Publishing Company, Reading, MA, 1991. 9 Northwest Research Group, Inc., A Handboolfor Integrating Market Research Into Transit Management, Phase ·Interim Report, Transit Cooperative Research Program, Transportation Research Board, Washington, DC, July 1995.
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From page 202...
... 44 Northwest Research Corporation, Using Market Segmentation to Increase Transit Riclershi~A Handbook fTCRP Draft B9 Hanc~bookJ, Transit Cooperative Research Program, Transportation Research Board, Washington, DC, 1997, p.
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From page 203...
... 27 Nelson, D.O., "Promotional Strategies for Ridesharing: Market Study for a Congested Major Urban Link"; Transportation Research Record #823, National Academy of Sciences, Washington, DC, 1981. 28 McCarty, B., Denver Regional Council of Governments, Denver, CO, Telephone Interview, June 1996.
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From page 204...
... 48 Evans, J., Director, Miami Beach Transportation Management Association, Miami Beach, FL, Telephone Interview, June 1996. 49 Alcott, R., Phoenix Regional Public Transportation Authority, Phoenix, AZ, Telephone Interview, June 1996.
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From page 205...
... 9-590087: Chase Manhattan Bank (DJ - The Global Bank, Harvard Business School Publishing, Boston, MA, 1990. 73 Davis, R.H., "Banking on Databases for Financial Growth," Advertising Age, vol.
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From page 206...
... , Harvard Business School Publishing, Boston, MA, 1982. 80 Sprint FonCarfd Advertisement, Advertising Age 's Business Marketing, vol.
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From page 207...
... 95 Davidson, J., "Supplemental Medical is no Longer a Backwater," National Unclerwriter, National Underwriter Company, Cincinnati, OH, vol.
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From page 208...
... 1~7 Press release, "Bank of America Lends $6.6 Billion to Small Business in 10 Western States: BofA Ahead of Schedule to Meet $10.6 Billion Lending Commitment," Los Angeles, April 30, 1997. 148 Press release, "Bank of America Announces Special Small Business Resources, Chat Sessions on AOL Site," San Francisco, May 2, 1997.
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From page 209...
... 60-67. 435 HCFA Press Office, Managed Care in Medicare and Medicaid, Document 1997.01.28 (Fact Sheet)
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Key Terms

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  • transportation research
  • harvard business
  • business school
  • business marketing

  • research board
  • school publishing
  • public transportation
  • health insurance
  • insurance sales

  • transit cooperative
  • research record
  • management association
  • transportation management
  • increase transit

  • public sector
  • special report
  • urban transportation
  • using market
  • board special

  • market segmentation
  • transportation authority
  • closely held
  • press release
  • king county

  • miami beach
  • global stage
  • major urban
  • holiday inn
  • sprint foncarfd


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