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Marketing Transit Services to Business (1998) / Chapter Skim
Currently Skimming:

Chapter 1
Pages 21-26

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 21...
... At the same time, the team documented transit agency examples of product and service development, design, and marketing. After these broader efforts were completed, the team moved on to conduct more detailed analyses of particularly innovative transit properties, one multi national bank and one large non-profit HMO.
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From page 22...
... Instead of the traditional approach, which aims advertising and marketing programs at individual passengers, marketing directly to business enables transit agencies to target their message and reach numerous potential consumers at once. In effect, the business community provides an efficient distribution network for transit to identify and communicate with current and potential riders.
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From page 23...
... Accordingly, over the past ten years, transit-to-business marketing has changed from a peripheral concern to a major focus in many agencies. The business community offers many resources, including the ability to sponsor new services, support promotions, subsidize fares, provide in-kind staff support (employee transportation coordinators or executives on loan)
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From page 24...
... in an effort to link marketing theory with existing transit practice, the project team catalogued various transit-to-business marketing efforts taking place around the country. Chapter 3 summarizes this work, and also focuses on the various types of transit service now marketed to business, including ridesharing, employee passes, transit vouchers, and reverse commute programs.
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From page 25...
... Tile report concludes with a summary of the findings from the project, with a focus on "lessons learned" from the research effort. Pagers
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Key Terms

  • business community
  • potential riders
  • transit operators
  • improve access
  • marketing efforts

  • voucher programs
  • marketing directly
  • transit service
  • transit properties
  • services directly

  • transit providers
  • project team
  • reverse commute
  • marketing programs
  • existing transit

  • including ridesharing
  • transit property
  • detailed analyses
  • reach individual
  • targeted approach

  • transit agency
  • rides home
  • prepaid pass
  • efforts taking
  • relationship allows

  • transit sector
  • competing employers
  • individual riders
  • broadbased community
  • subsidized transit


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