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TCRP Synthesis of Transit Practice 14 Innovative Suburb-to-Suburb Transit Practices (1995) / Chapter Skim
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5 CONCLUSIONS
Pages 27-27

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From page 27...
... As transit agencies are being challenged to address nontraditional markets, it is useful to evaluate the status of transit agency market planning efforts. Traditional transit marketing plans consist largely of communications and promotional plans with little attention focused on the market segmentation, targeting, and positioning of the value offered to the customer.
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Key Terms

  • traditional transit
  • transit services
  • suburban transit
  • transit agency
  • transit pass

  • special outreach
  • nontraditional markets
  • traffic operations
  • suburban develop
  • help transit

  • value offered
  • market planning
  • develop nets
  • unique opportunity
  • competitive disadvantage

  • veloped transit
  • marketing transit
  • significant share
  • transit dependent
  • market offers

  • transit operations
  • agencies responding
  • marketing plans
  • pros grams
  • promotional plans

  • performance monitoring
  • cost requirements
  • major transitway
  • enhance suburban
  • regional population


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